It's Sew Emma began as a dream for Kimberly Jolly. As the owner of a successful online business, she has seen and used hundreds of quilt patterns over the years. Some are great, and some could be better. She began creating many exclusive designs and block of the month programs for her store which generated wonderful feedback from quilters. This started the momentum for launching her pattern company. In 2011, she gathered a team of creative friends, and It's Sew Emma became a reality.